CURRENT
• brand campaigns
• e-comm (web, email & amazon)
• ads (digital animated/print)
• package design
• illustration
• video production
• digital photography
Brand Strategy Development:
Collaborating with brand managers to understand their brand’s vision, values, and market positioning. Translating these insights into visual strategies that align with the brand’s goals.
Design Leadership:
Leading design projects from concept through execution. This involves creating branding materials such as illustrations, video production, brochures, and digital assets, ensuring consistency across all touchpoints.
Market Research:
Staying informed about industry trends, competitor brands, and emerging design technologies to ensure your designs are innovative and relevant.
Team Collaboration:
Working closely with other designers, copywriters, and marketing professionals to produce cohesive brand experiences. Providing mentorship and guidance to junior designers.
Quality Control:
Overseeing the production process to ensure high standards are met and that the final output aligns with the original design vision.
Brand Consistency:
Developing and maintaining brand guidelines to ensure all design elements are consistent and reinforce the brand’s identity.
Problem Solving:
Addressing design challenges and finding creative solutions that effectively communicate the brand’s message and resonate with its target audience.
brand campaigns
Developed creative assets successful multi-channel brand campaigns, including social media initiatives and targeted advertising, resulting in significant increases in brand awareness and customer acquisition.
Company
Youtherory
Year
2024
Digital Static Ad
Print Ad
Animated Ad
e-comm
Collaborated with marketing and sales teams to create targeted promotional campaigns on various e-commerce platforms.
Company
youtheory
Year
2023-25
ads (digital + print)
Creative professional with a strong understanding of print production processes and digital design trends, capable of producing high-quality designs for both offline and online marketing campaigns.
Company
Youtheory
Year
2023-25
Digital Animated Ads
Print Ads
product packaging
Experience with packaging design, regulations and quality standards.
Company
Simpli Brand Company
Year
2020-22
illustrations
Experience creating illustrations to suit different project needs, from scientific to technical.
Company
Hospital for Special Surgery
Year
2023-24
video
Proficiency in video editing software like Adobe Premiere Pro, Final Cut Pro, or Adobe After Effects.
Company Youtheory
Year
2023-25
mock ups
Company
Youtheory
Year
2022-25