CURRENT WORK
brand campaigns | e-comm | digital + print + trade | packaging | illustrations | video | mock ups | ai generation
Visual Thinking.
Creative Making.
I’m passionate about design, illustration, and bringing ideas to life. From health and wellness to consumer products and medical science, I enjoy simplifying complex ideas, building strong brands, and creating visuals that connect with people.
About
Graphic Designer and Creative Brand Designer with over 10 years of experience in print, digital, branding, packaging, and visual communications. Experienced in designing advertising, annual reports, corporate identities, illustrations, packaging, retail display cases, trade show materials, and sales/marketing collateral for healthcare, higher education, retail, consumer products, travel, entertainment, and nonprofit industries. A dedicated team player who brings strong creative judgment, attention to detail, and a passion for design, communication, and brand consistency.
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Brand Strategy Development
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Design Leadership
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Market Research
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Team Collaboration
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​Quality Control​
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Brand Consistency
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Problem Solving
Current Work
brand campaigns
company: youtheory
Developed creative assets successful multi-channel brand campaigns, including social media initiatives and targeted advertising, resulting in significant increases in brand awareness and customer acquisition.
e-comm
company: youtheory
Collaborated with Marketing and Sales teams to develop targeted promotional campaigns across e-commerce platforms, including Amazon A+ Content, Amazon product pages, web imagery, and email blasts, ensuring consistent branding and engaging product presentation.
digital + print + trade
company: youtheory
Creative professional with a strong understanding of print production processes and digital design trends, capable of producing high-quality designs for both offline and online marketing campaigns.
packaging
company: simpli brand co & youtheory
Experience with packaging design, regulations and quality standards.
illustrations
company: hospital of special surgery
Experience creating illustrations to suit different project needs, from scientific to technical.
video
company: youtheory & guru nanda
Proficiency in video editing software like Adobe Premiere Pro, Final Cut Pro, or Adobe After Effects.
mock ups
company: youtheory
ai generation
AI has become a valuable tool in my creative process, especially when developing illustrations and exploring visual concepts. It allows me to take rough sketches and initial ideas and bring them to life, experiment with different styles and directions, and quickly visualize concepts that might otherwise take much longer to develop. As a graphic designer, I see AI as an extension of my creative toolkit—it helps with ideation, image development, and exploring possibilities while I continue to bring the art direction, design thinking, brand consistency, and final creative execution.
